Mode of Address
Mode of address
is the way you tailor your text/media to accommodate the needs or expectation
of your audience. There are four types of modes of address: first person, third
person, formal and informal. Within these categories there are also subcategories,
for informal address you can either present the media in a colloquial or
expletive manner depending on the type of audience you are pitching to. Mode of
address is influenced by genre, format of media and your target audience.
Examples of when
these modes of address:
Third person –
in a magazine interview when referring to the person they are interviewing they
may use “he/ she”
First person –
this may be used in an editor’s note or in a quote for another person.
Formal –may be
used in a newspaper article.
Informal – most magazines
are written in an informal tone. 
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